Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1268 episodes transcribedIt’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good a...
Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast...
Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast...
In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the y...
Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the...
The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up fo...
Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and...
It’s happening. It’s really happening! The end of the third-party cookie starts in three weeks. Threads makes it to Europe. YouTube makes ads fewer bu...
How advertising may have killed the growth of short-form video. Threads and Mastodon are joining forces. Instagram makes going live much easier. All t...
Instagram continues its retreat from public sharing. YouTube gets two big brand safety nods of approval. Google Analytics is rolling out its interest-...
Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. T...
Sponsored videos have become an important marketing tool as the popularity of influencers has grown. In this special episode, Tod speaks with a busine...
One more reason to keep your business hours updated on Google — it could change how high you’re ranked. YouTube rolls out a tool for brands that come...
How safe is Instagram’s latest attempt at goosing brand engagement? Pinterest’s trends are out and it’s good news for grandpas. Meta’s AI release toda...
That little trick you’re using in email campaigns might soon get your brand sent to Gmail jail. Programmatic display is falling out of favor with agen...
A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will e...
The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win wh...
Will there be any X advertisers left after Elon Musk’s unhinged tirade yesterday? Today might be your last day to save that grey account your brand ha...
Ad revenue is climbing, and 2023 might turn out to be a banner year for the industry after all. YouTube brings Shorts ads to more brands. LinkedIn has...
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t...
