A Deep Dive Into Google's New "Ads Data Manager"
Episode Date: October 11, 2023Piles of data, tangles of connections — Google offers a solution to first-party data overload, and we have expert analysis. Plus: How will California’...
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1260 episodes transcribedPiles of data, tangles of connections — Google offers a solution to first-party data overload, and we have expert analysis. Plus: How will California’...
Meta gives Reels Ads a big update. Generative AI is coming for your brand logos next. Even YouTube wants to claim part of Twitter’s territory. And the...
It’s the Instagram engagement tool marketers aren’t using. Will its latest update change your mind? Also: Amazon brings stronger targeting to podcasts...
No headlines for you — X kills off one of marketers’ greatest assets. Why TikTok has pulled out of its fastest growing market. How Buy Now Pay Later m...
More AI seeping into the ad platforms on Meta and LinkedIn. Why your brand might be running ads on X right now without realizing it. And the deepfake...
Was your brand on Amazon’s hit list? The antirust case alleges a secret algorithm kept Amazon on top of the market. Also: Agencies are using less and...
The loophole letting drug dealers hijack nearly any brand’s web site they want, and turn it into a shopping page for illegal drugs. Plus: Microsoft ke...
Better late than never — Meta jumps into the AI party. We have extended coverage. Also: YouTube will let ads appear on controversial videos. The “name...
The big one is here — what the Amazon monopoly lawsuit means for digital marketers. Also: Facebook’s under fire for alleged ad discrimination. Microso...
Is Meta about to turn itself into a living meme? Shopify adds more big names to its partners list. If TikTok has the eyeballs, why doesn’t it have the...
If you can’t beat’ em, partner with them — Google’s strange solution to the TikTok threat. Also: SEO pros probably won’t like Bing’s latest move. X ki...
Amazon scraps its fee for doing nothing. Microsoft’s new ad format is a little sus. The social platform that has reached perfect brand approval. And F...
Today: a bombshell admission from the biggest digital ad platform on the planet. Will it shake the trust of advertisers? Also: Microsoft adds Hulu, HB...
Why your Meta ads may have been sucking the last few days… Amazon has a warning for its sellers… the threat to your marketing platforms deep within AI...
Google takes on Twitter’s ads but they don’t seem thrilled about it… AdSense gains some real-time site verification, YouTube can now tell you how far...
Were the MLM huns right all along? Does emoji spam actually increase conversions? Science has the answer. Plus: The metaverse bait-and-switch. Walmart...
How you compare to other social media managers... Amazon's small but important changes to search... Instagram bows to the pressure for a Followers...
TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of...
Google’s big day in court. TikTok Shop is finally rolling out. B2B influencer campaigns become more visible. Amazon wants to capture even more of the...
The tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time li...