Is This The Real Ad? Is It Just Fantasy?
Episode Date: September 11, 2023The tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time li...
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1261 episodes transcribedThe tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time li...
Google has new rules for AI-generative ads — rules that probably won’t apply to your marketing campaign. Some new podcast brand safety tools are relea...
The Google hack keeping negative reviews at the top of your business listing. Is TikTok preparing a standalone messaging app? Chrome’s ad privacy noti...
Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platf...
A Meta without ads? It could be here soon. Also: The podcast industry keeps growing, despite content consolidation… TikTok’s AR production software le...
They were all the rage — what happened to virtual influencers? The unholy union of Shopify and Amazon is here. What comes after the BeReal app? Why, t...
Drones in the skies, campaigns take flight. Instagram updates its ads API. The crazy number of teens who choose to not skip YouTube ads…And on the ad-...
The SEO advice that sounds completely backwards — but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conver...
TikTok keeps getting more eyeballs, so why does Instagram keep dominating in ad spend? We know now how Google’s core update has affected page rankings...
If YouTube can bypass Apple's ad tracking, can we all do it now? The generation least likely to block ad targeting. Reddit upgrades brand and conv...
Hard drugs, stolen credit cards, and guns: All for sale through Instagram ads. So why does your boring and innocuous campaign about shoes get denied?...
TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social'...
Shopify is about to pull VIP support from its best customers. Will anyone buy Twitter ads now that you can’t even have links? Threads rolls out its de...
Advertisers can block wildfire news, but should we? The liberation of MFAs has begun. Threads is set to go Desktop. A huge glitch on X over the weeken...
Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back bu...
Today: Having trouble with your Google Ads? The company is testing making you pay to help you pay them! Why is Amazon charging a new fee for merchants...
Today: Print is up, TV is down. Adobe comes after Canva. The deez nuts joke that could bring the era of Google search dominance to an end.And on the a...
Today: Sure, it’s catchy. But new research shows your “kewl” brand name is hurting your sales. Also: Google refunds advertisers for its video ad misha...
Today: The Hollywood strike reshapes advertiser strategies, Buzzfeed turns to AI for engagement, and Google Ads updates Shopping campaign bidding..🌍...
Today: Instagram denies reports it’s working on a very Twitter-like feature… a podcast network scales host-read ads… Snapchat’s new after-dark sharing...