We'll Get By With a Little Help From My Monetized Friends
Episode Date: February 28, 2023New targeting options are now available for LinkedIn... The secret to getting consumers to use your coupons... Has BeReal lost its marketing mojo? Tik...
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1260 episodes transcribedNew targeting options are now available for LinkedIn... The secret to getting consumers to use your coupons... Has BeReal lost its marketing mojo? Tik...
Why some people are calling TikTok's new ad placement the return of irritating banner ads. Also: Digital audio spend grows more in budget share......
Google might be profiting from scam restaurant ads. How the bad economy means better metrics for marketers. Shopify changes up its partner program. Fa...
One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Also: Big updates to Google Performance Max campaigns. Agencies a...
A new social platform is out and it's built by TikTok. The perils of Amazon review hijacking come to one company. Instagram pivots away from Reels...
The marketing industry holds its breath as an American court decides the future of personalized digital ads. Also: Shopify expands a big fulfillment t...
Ads are coming for AI chat... More brands on TikTok are testing in-app checkout ... Digital video overtakes TV... Meta brings Telegram-like ‘channels’...
The bots are getting smarter. TikTok copies a failed startup. Shopify's still in the red. Why Uber's car ads are killing it. And pour one out...
Amazon's fees now take more than half of retailers' sales. Forget modeled data, meet synthetic data. Music in your brand's YouTube video m...
Meta finally kills off what was supposed to be the next big thing. One simple copy change could slash your product returns. Google's Topics might...
What's driving scammy digital ads?... Another round of layoffs for a marketing software maker... A sneak peek at how ads will appear on the new Bi...
YouTube retools its influencer marketing platform... Pinterest's new partnership will bring more content to its platform... and Instagram tries to...
Shopify takes on the biggest e-commerce seller on the planet. Microsoft bulks up its ads platform. Why reposting old content may be your best organic...
Reddit on the rise — could the old-school social platform finally gain momentum with media buyers? TikTok adds some welcome call-to-action ads. Don...
New tools from Facebook may make managing your brand page easier. Pinterest's revenue is up, its user base is way up: So why did its stock crash?...
Google's answer to ChatGPT is revealed — what effect will it have on your organic traffic? Also: The forecast is cautiously optimistic for indepen...
The secret engagement hack that's very counterintuitive. Google's ad revenue is down, while Amazon's is up. Did Bing accidentally leak its...
Meta's Q4 brought in fewer ad dollars than the previous year. So why is their stock hitting new records today? Twitter cuts off its nose to spite...
Will Microsoft's plans to build ChatGPT into Bing be the best decision in the company's history? Ad buyers remain bullish on podcasts. TikTok&...
What can marketers learn about the massive leak of search engine ranking factors... The TikTok trend e-commerce merchants hate... Instagram's foun...