Special: How Will Apple’s IDFA Changes Affect Digital Marketing
Episode Date: January 13, 2021Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special...
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1259 episodes transcribedApple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special...
In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label y...
It’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into why...
What do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feat...
Why is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and it may...
Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never guess...
It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space — this tim...
Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Googl...
Another option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your br...
It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, a po...
Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platfo...
TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You...
The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform —...
T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram accoun...
Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a mist...
The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s...
Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a popular...
Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most co...
Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger mid...