Today in Digital Marketing

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Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

1269 episodes transcribed

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Long Titles Are Good For SEO, But Are They Good for Podcast Episodes Too, Like This Unnecessarily Long Episode Title (Apologies If This Breaks Your Podcast App)?

Episode Date: February 24, 2021

Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are br...

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So We’re Hacking PDF Contracts Now? Cool, Cool.

Episode Date: February 23, 2021

Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Facebook Shop...

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UGC is Cheap and Fast. Why Isn’t Everyone Doing It?

Episode Date: February 22, 2021

A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports…...

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Why is Microsoft Changing Ad Campaigns Without Permission?

Episode Date: February 19, 2021

Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube adds...

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Immersive-Marketing Lessons from a Failed Video Game

Episode Date: February 18, 2021

What can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about re...

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Mark Zuckerberg Hates Australians.

Episode Date: February 17, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterFacebook locks Australian n...

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Digital Advertising Taxes Are Here. What Now?

Episode Date: February 16, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterIt’s finally here — America...

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Facebook’s Worst Idea Yet

Episode Date: February 12, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterFacebook wants to make poli...

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Meet Google’s New Algorithm Update

Episode Date: February 11, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterGoogle’s new algorithm upda...

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This Law Firm Serves Terrible Chicken

Episode Date: February 10, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterWhat happens when you sue a...

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“I’m Here Live. I’m Not a Cat.”

Episode Date: February 9, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterA new e-commerce tool from...

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“I Mean, Exclusivity Was An Option…”

Episode Date: February 8, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterSurprising insights from 22...

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WEEKEND EDITION: Facebook Ads and iOS14 (with Jon Loomer)

Episode Date: February 6, 2021

On this special weekend edition, Jon Loomer (http://jonloomer.com/) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Lear...

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Meet the New Digital Kingmakers of Superbowl Marketing

Episode Date: February 5, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterAmazon upgrades its affilia...

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The Future of Google Ads: No Keywords?!

Episode Date: February 4, 2021

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterPotentially huge changes ah...

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Is Facebook’s Biggest API Gap Closing?

Episode Date: February 3, 2021

Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad trackin...

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The Future of Third-Party Cookies? Educated Guesses.

Episode Date: February 2, 2021

Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of it...

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Things Are About to Get Creepy (and Ridiculously Effective?)

Episode Date: February 1, 2021

Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, Spotify’s...

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When Your Digital Marketing Campaign Goes Too Far

Episode Date: January 29, 2021

How far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the searc...

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“Say Hello to My Little Friend!”

Episode Date: January 28, 2021

We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Wa...

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