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Today in Digital Marketing
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1269 episodes transcribed
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Huge Changes Coming to Facebook Ads
Episode Date: December 16, 2020Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platfo...
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Please Click The X Clearly Visible In This Box: 🔲
Episode Date: December 15, 2020TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You...
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SPOILER: It’s Yellow and Grey, folks.
Episode Date: December 14, 2020The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform —...
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Why Can’t Twitter Keep Things Alive?
Episode Date: December 11, 2020T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram accoun...
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Melinda Really Wants You to Click That Link
Episode Date: December 10, 2020Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a mist...
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Shots Fired.
Episode Date: December 9, 2020The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s...
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Will This Podcasst Titel Rank Highr?
Episode Date: December 8, 2020Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a popular...
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Confidential: ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛
Episode Date: December 7, 2020Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most co...
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Something Fishy is Happening with Messenger
Episode Date: December 4, 2020Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger mid...
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Are Shipping Services On The Verge of Collapse?
Episode Date: December 3, 2020Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements for ca...
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The One With the Boings In It
Episode Date: December 2, 2020Google’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant chang...
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In Google’s World, Green Is Blue
Episode Date: December 1, 2020The global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform will cro...
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English Be Hard
Episode Date: November 30, 2020Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, bu...
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Did We Say Refunds? We Meant “Ad Credits.”
Episode Date: November 27, 2020Facebook’s out of control account banning bots are starting to be noticed by big media… You may be owed some credit back on your latest ad campaign —...
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Everything Went to Hell Today and It’s All Amazon’s Fault
Episode Date: November 25, 2020There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. An...
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Facebook’s New Algorithm Looks for “Good” in the World
Episode Date: November 24, 2020Snapchat has a million dollars to give you — all you need to do: Use its TikTok clone… Buffer adds a long-missing channel to its analytics product… T...
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Google Sued Over “Fake” Reviews
Episode Date: November 23, 2020Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One car sa...
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Face Coverings: Show Them in Ads or Not?
Episode Date: November 19, 2020In your next online video ad, should you reference the pandemic? We have some numbers. Microsoft adds a new support channel for digital marketers. A p...