Invisible Impressions and the CTV Problem
Episode Date: June 13, 2022The ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify inv...
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1269 episodes transcribedThe ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify inv...
Meta shuts down several projects to cut costs... Twitter gears up for its most ambitious quarter yet... The surge in second-hand shopping and how your...
The freelance platform that will use AI to build you your own custom agency... Twitter's new shopping tool reminds consumers to buy your product.....
LinkedIn finally gets a proper Business Manager... The maturation of the link-in-bio industry... Why social shoppers aren't converting... YouTube&...
Instagram's change means less reach for you... Which platform's CPMs have jumped 70%... Gen-Z doesn't think much of your rainbow-painted l...
Meta will soon launch scaled-down ads... Robots are generating even more content... The surprising LinkedIn post type that can triple your reach... Ev...
Google's new integration could spell stronger brand loyalty for you... TikTok wants to be the next Quibi... Another platform dives deeper into AI....
Reels are getting an upgrade... Meet Zuckerberg’s new second-in-command… Google announces a new automatic update for advertisers... Does Twitter's...
A law prohibiting platforms from removing content has been put on hold — for now... Which marketing strategies convert online shoppers? Snapchat launc...
A rumour from Apple that would change SEO... A Buy Now, Pay Later platform expands its offering to millions of businesses... Google upgrades its enter...
In this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for...
Connections targeting is finally going for good... Is Facebook pulling the plug on news?... Google's uphill battle for the post-cookie world... Sn...
TikTok account management for the rest of us... Twitter pays big for using phone numbers wrong... WooCommerce jumps on board the cool kids’ train... W...
How consumers respond to "woke" advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC...
Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search.....
Meta's new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat's new e-commerc...
American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for the...
How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party dat...
A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead genera...
How marketers are using social media to grow their business... Microsoft punishes us for spammers abusing the system... Vimeo improves your brand'...