Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
353 episodes transcribedThis week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, C...
This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a war...
This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very&nb...
This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How a...
This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance m...
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found...
This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a singl...
This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners....
This week, it’s our annual Bookmarks episode. The research team at Under The Influence does a lot of reading over the year, and finds a lot of gr...
This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world,...
This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19t...
This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the O...
This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Plann...
This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s brands are all Canadia...
This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump...
This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender swit...
This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do so...
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique b...
This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regul...
This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's...
