Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
338 episodes transcribedThis week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender swit...
This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do so...
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique b...
This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regul...
This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's...
In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, by...
In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each i...
This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That mo...
This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regul...
This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as mu...
This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can...
In this episode, we explore why some big brands fail when they attempt to expand internationally. It’s always interesting when massive companies...
This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but o...
In this episode, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do...
This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are...
This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are...
This time, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, compani...
The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don’t fit into our regu...
This time, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty p...
This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that spon...
