Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
360 episodes transcribedThis week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in Sou...
This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay f...
This week, we explore the world of unwitting endorsers. Sometimes a celebrity is featured in an advertising campaign without&...
This week, just in time for the Oscars, we look at some of the most innovative movie marketing. From advertising an R-ra...
This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Plan...
This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits...
This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs o...
This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machi...
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials...
This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttere...
This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famou...
This week, it’s our annual Ask Terry episode - where we answer listener questions on the air. From the inspiration behind our theme song, to why...
This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the a...
This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. A...
This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that a...
This week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or org...
This week, we explore the art of door-to-door sales. From encyclopaedias, to make-up, to vacuum cleaners, many corporations were built on th...
This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws...
This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them f...
This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them f...
