Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
353 episodes transcribedThis week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machi...
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials...
This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttere...
This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famou...
This week, it’s our annual Ask Terry episode - where we answer listener questions on the air. From the inspiration behind our theme song, to why...
This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the a...
This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. A...
This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that a...
This week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or org...
This week, we explore the art of door-to-door sales. From encyclopaedias, to make-up, to vacuum cleaners, many corporations were built on th...
This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws...
This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them f...
This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them f...
This week, we look at commercials that made the unlikely leap…to Hollywood. Some became big hit movies, others inspired popular songs. One even b...
This week, it’s part two of our Jingles episode. Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles hav...
This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarti...
This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names&nbs...
This week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might b...
This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan A...
This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner...
