Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
353 episodes transcribedThis week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We...
While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding g...
The most interesting cultural differences aren’t country to country, they are province to province, state to state, and even city to city. This week,...
This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it...
In this episode, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the true beginning of movi...
This week, we explore words invented by marketers. Many of those words found their way into the dictionary and have become part of our daily language,...
This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, ma...
This week, we look at the consequences when marketing companies lie. From the Volkswagen scandal, to a promotion that brought Hoover to its knees...
This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down o...
Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies...
In our first episode of 2016, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon &...
This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener quest...
This week, we take the marketing lessons from big brands and apply them… to you. If you have to sell yourself, sell your services, if you want more “l...
This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital v...
This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the...
This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd -...
This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychol...
This week, we explore the world of product placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows,...
This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinat...
This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is of...
