Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
353 episodes transcribedThis week, it’s our annual Bookmarks episode - where we tell you the fascinating stories that didn’t fit into our regular episodes. Including a little...
This week, we profile the remarkable career of, arguably, the most successful women in advertising - Mary Wells. She was a woman of firsts - the first...
This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm...
This week, we tell crazy stories from the world of advertising. High pressure, big money and impossible deadlines makes for some hilarious situations....
This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compar...
This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that ar...
This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore...
This week, we listen to the most creative radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most crea...
This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names&nbs...
This week, it’s our annual Brand Envy episode. This season, we look at four unique companies. One completely changed a sport forever. One became...
This week, we look at famous animals in advertising. The ad industry has a long history of using animals in commercials. From Spuds MacKenzie the orig...
This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in the early 1920s, skywriting was once the most sen...
This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll te...
This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were...
This week, we look at the most famous movie posters of all time. The movie poster is the beginning of the story - often the first piece of market...
This week, we learn about famous female brand icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are f...
This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” gu...
This week, we explore how this new era of racial reckoning is affecting the world of marketing. Several of the leading brands have their roots in...
Well, this week it’s our annual show where we answer listener questions. Like - why the most popular Super Bowl commercial chose to replace their lead...
This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and we...
