Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
360 episodes transcribedThis week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were...
This week, we look at the most famous movie posters of all time. The movie poster is the beginning of the story - often the first piece of market...
This week, we learn about famous female brand icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are f...
This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” gu...
This week, we explore how this new era of racial reckoning is affecting the world of marketing. Several of the leading brands have their roots in...
Well, this week it’s our annual show where we answer listener questions. Like - why the most popular Super Bowl commercial chose to replace their lead...
This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and we...
This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effec...
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into the regular season.&n...
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke...
Every episode of Under The Influence begins with an opening story. And after more than 300 episodes, we’ve told over 300 opening stories. This week, w...
80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - w...
This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all advertising business is conducted in a boardroom or i...
This week, it’s our annual Brand Envy episode, where I tell the stories behind some of the brands I admire. We’ll talk about a romance novel comp...
This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful tec...
This week, we explore the world of online reviews. These days, you can leave a review for anything - from a cup of coffee to your dentist. 90% of us r...
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new for...
Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. As a result, ...
This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That...
This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or...
