Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
353 episodes transcribedThis week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effec...
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into the regular season.&n...
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke...
Every episode of Under The Influence begins with an opening story. And after more than 300 episodes, we’ve told over 300 opening stories. This week, w...
80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - w...
This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all advertising business is conducted in a boardroom or i...
This week, it’s our annual Brand Envy episode, where I tell the stories behind some of the brands I admire. We’ll talk about a romance novel comp...
This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful tec...
This week, we explore the world of online reviews. These days, you can leave a review for anything - from a cup of coffee to your dentist. 90% of us r...
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new for...
Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. As a result, ...
This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That...
This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or...
This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue....
This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV...
This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980’s, album covers shrunk down for the first time to a...
This week on Under the Influence, we analyze album covers as marketing. We’ll look at a world famous record cover that was almost...
This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why anoth...
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outs...
This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the mar...
