Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
338 episodes transcribedThis week, it’s Part Two of our Album Covers As Marketing episode. In the 1980’s, album covers shrunk down for the first time to a...
This week on Under the Influence, we analyze album covers as marketing. We’ll look at a world famous record cover that was almost...
This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why anoth...
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outs...
This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the mar...
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answ...
This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commerc...
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all t...
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn’t make it into the regular season. L...
This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re...
This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter word...
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique b...
This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. I...
This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a c...
This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive r...
This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at&nb...
Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. F...
This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break d...
This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in Sou...
This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay f...
