Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
353 episodes transcribedThis episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because...
One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland...
This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists t...
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel To...
This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movie...
In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link dia...
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street intervi...
This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, ho...
Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll...
We're re-releasing all the episodes from the last season of Age of Persuasion in 2011.All episodes have been remastered to fit our Under The Influence...
This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the...
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offe...
This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story a...
This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by...
This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll...
This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products...
In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of ou...
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bo...
This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilow...
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so...
