Is This Biggest Threat Ever to Meta's Ad Business?
Episode Date: December 7, 2022NEW: Get The Top Story each day on LinkedIn!Europe says Meta's playing a risky game with its ads business. How the consumer trend of bracketing is...
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1269 episodes transcribedNEW: Get The Top Story each day on LinkedIn!Europe says Meta's playing a risky game with its ads business. How the consumer trend of bracketing is...
NEW: Get The Top Story each day on LinkedIn!Snapchat might be taking a page from Twitter Blue soon... Instagram keeps wanting to be a CRM... Should pr...
NEW: Get The Top Story each day on LinkedIn!How much is consumer data worth? Amazon thinks $2 a month. Facebook on the hot seat to explain why it appr...
Tod speaks with LaRissa Hendricks from CoSchedule about their Headline Analyzer tool. You can learn more at https://coschedule.com/today (this episode...
NEW: Get The Top Story each day on LinkedIn!Meta's new metric might help you convince your clients to get on board. Why marketers are moving slowl...
NEW: Get The Top Story each day on LinkedIn!One of the fastest-growing social media apps shuts down over security issues. Disney's new tool might...
NEW: Get The Top Story each day on LinkedIn!The EU tells Twitter to shape up, or ship out — will the platform be banned soon in Europe? The psychologi...
NEW: Get The Top Story each day on LinkedIn!New or existing customers — where should your efforts be placed this holiday season? TikTok's latest t...
NEW: Get The Top Story each day on LinkedIn!A new version of Google Ads Editor is out. A huge trademark case being decided could affect your advertisi...
In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers...
NEW: Get The Top Story each day on LinkedIn!With the recession looming, finally some potential good news for the digital advertising industry. How mar...
Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr's move could be a new start for the platform... de...
Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who's liable when mar...
Tod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Be sure to read his piece 32 Predictions...
The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.In this abbreviated episode, Tod spea...
Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and mor...
It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm.Well friends, you can keep your e...
A group of researchers have published a study called “Detecting Fake Review Buyers Using Network Structure.” Tod speaks with one of the authors.NOTE:...
Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pi...
Google's ad enforcement bots may be a little drunk... TikTok at risk of losing its most important asset... YouTube extends ad frequency controls.....