Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1260 episodes transcribedIn this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers...
NEW: Get The Top Story each day on LinkedIn!With the recession looming, finally some potential good news for the digital advertising industry. How mar...
Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr's move could be a new start for the platform... de...
Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who's liable when mar...
Tod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Be sure to read his piece 32 Predictions...
The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.In this abbreviated episode, Tod spea...
Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and mor...
It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm.Well friends, you can keep your e...
A group of researchers have published a study called “Detecting Fake Review Buyers Using Network Structure.” Tod speaks with one of the authors.NOTE:...
Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pi...
Google's ad enforcement bots may be a little drunk... TikTok at risk of losing its most important asset... YouTube extends ad frequency controls.....
Don't believe the emails — despite what Meta says: Your ad campaigns are probably just fine. Also: Some interesting advances in AI-generated marke...
Streaming TV takes a bite out of mobile ad budgets... Will Mastodon ever be a brand-friendly platform? Layoffs looming at Meta. YouTube will let you g...
Google kills off an audience tool — we have expert analysis. TikTok admits its Chinese employees can see your data. Tumblr tries to entice Twitter def...
Amazon merchants may soon get a bucket load of cash — with almost no strings. Snapchat and Amazon partner up on augmented reality. Everyone's back...
The real reasons brands are bailing out of Twitter. You'll pay to use colour in Photoshop now. Instagram's new plan means more data, but also...
Ghosts and goblins in the machine — Instagram is haunted by a nasty global bug. Facebook admits it has work to do after a study found its image recogn...
Finally, the ad economy storms clear just enough to shine sunlight through for two platforms. Also: An embarrassing leak from Amazon... You'll pay...
It's D-Day at Twitter, and Elon Musk has a special message for digital marketers. Also: The disappointing numbers we expected from Meta are here....
