Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
338 episodes transcribedJesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between jour...
Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an i...
This week, we take a look at four brands that have found a way to survive for decades.One company has been entertaining crowds with wax for 200 years....
You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.This week on Under The Influence, we l...
There are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category,...
Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.And they...
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a libr...
“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navra...
This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms.Some of those rooms are...
This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just...
This week we look at horror in advertising.We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror...
In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect...
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so...
With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial brea...
This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy...
This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members...
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is...
This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Ch...
We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network.Each episode will feature two Dave and Morley stories as...
To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Quee...
