Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1269 episodes transcribedThe head of Twitter’s trust and safety team is out, and paying users appear immune to policy enforcement. Shopify launches a rewards program. WordPres...
Instagram Inception: Why one brand runs multiple accounts on the same platform. Also: Will API fees kill off your favourite third-party marketing tool...
Creator Clarity: Instagram tests new transparency tools. Texas is the latest state to let people out out of targeted ads. How retailers are using GPT...
A change to Meta's offline conversions API isn't as scary as they make it sound. Ten straight months of ad spend declines — but is an end in s...
Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some ne...
Vanishing Views: Why has Twitter stopped reporting one of the platform's most important metrics? Also: The peculiar Captcha that isn't real. A...
Instagram’s API just got a big upgrade. YouTube kills Stories. New intent signals for LinkedIn. TikTok is testing an AI chatbot. Google’s AI now write...
Pricing Placebos: Was our best pricing strategy wrong all along? More delays to get your hands on TikTok search ads. More cuts at Meta, as its platfor...
Google puts all its chips behind AI-driven ads — but will the marketing industry take the bet? Also: Twitter is re-publishing tweets you may have dele...
Today is a big day for the folks who run Google's ad platform - it is Google Marketing Live day, their annual announcement-fest. We'll have co...
Behind the scenes of Budweiser marketing campaign called "True" — but which everyone knows as the "Wasssuuuup?!" TV ad.Tell us what ad...
Facebook Funnels — Meta launches new lead gen tools, while continuing to battle European regulators… The mobile app economy is now a half-trillion dol...
Biting the Biscuit: The removal of third-party cookies has begun. Also: What people are seeing on Facebook these days, how will consumers react to You...
Tangled Terms — why one new player in the TV ad space is being red flagged. Meta swipes left on its Kustomer platform. Instagram Stories finally get t...
Ghosted by Gmail — why thousands of brand email accounts may be deleted. Also: Amazon is about to jump into the chatbot game. Agencies taking big step...
Artificial Acumen: Behind the overhaul of Meta's new ads AI. Also: LinkedIn will suggest new ways to spam inspiration porn. Reddit gears up to try...
Facebook Facelift: Meta unveils its generative ad tools — is copywriting a dying profession? Also: TikTok partners for video shopping ads, where the s...
It was a big day for Google — maybe one of its most important. But will yesterday’s AI announcements shift the hype tide back in the company’s favour?...
Shop Setback: TikTok becomes the latest company to push back commerce plans… Why brands get it wrong on Mother’s Day, Amazon's pursuit of the grea...
Roomy results: Why clutter AND white space will increase your clickthrough rate. What does tracking even mean when most consumers clear everything out...
