Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
338 episodes transcribedThis week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have ch...
This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more m...
This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while th...
This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward ma...
This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires. It might be because the brand broke n...
This week we air our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information a...
The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of twit...
This week, we explore how the weather affects marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can...
In this episode, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape popular culture cut the...
In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video...
After a 100 years of Mass Production - where one size fit all - 21st century marketing is moving to Mass Customization - letting you custom-desig...
This week, we look at Ambush Marketing. It's a form of marketing where a brand tried to connect itself with an event like the FIFA World Cup - but WIT...
Just in time for the Sochi Olympics, we take the opportunity to look at the big-money world of Olympic advertising. From the very first Olympic s...
Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit compan...
In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy t...
In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why...
It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising....
This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact small br...
It’s become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of contr...
This episode explores the arrival of real-time advertising. Over the past 100 years, advertisers could never respond to an event or opportunity in min...
