Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
352 episodes transcribedThis episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove tha...
This week on Under The Influence, we look at one of the newest trends in marketing, called Giftvertising. Where marketers surprise their cus...
One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Mille...
The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geograp...
The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public...
Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive mar...
In Part Two of “Selling The Moon,” we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon...
Across the two episodes, we’ll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first part...
Not all products are beautiful. While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly pr...
This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use co...
This week, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now...
Well, this is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry ans...
This week on Under The Influence, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to mak...
This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many companie...
This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have ch...
This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more m...
This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while th...
This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward ma...
This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires. It might be because the brand broke n...
This week we air our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information a...
