Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
349 episodes transcribedIn this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video...
After a 100 years of Mass Production - where one size fit all - 21st century marketing is moving to Mass Customization - letting you custom-desig...
This week, we look at Ambush Marketing. It's a form of marketing where a brand tried to connect itself with an event like the FIFA World Cup - but WIT...
Just in time for the Sochi Olympics, we take the opportunity to look at the big-money world of Olympic advertising. From the very first Olympic s...
Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit compan...
In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy t...
In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why...
It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising....
This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact small br...
It’s become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of contr...
This episode explores the arrival of real-time advertising. Over the past 100 years, advertisers could never respond to an event or opportunity in min...
Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them, and ad people are no exception. From the 1947 movie The Hucks...
This is my annual look at the brands I envy.They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service...
This is the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy anoth...
They’ve been around for almost 80 years, and entertain millions. But game shows are also powerful marketing vehicles. We’ll trace their history from e...
Along with the most famous marketing blunder of all time - the Edsel - we’ll look at what caused Coke to make the mistake of changing their fabl...
In the history of the advertising industry, the full force of persuasion has been put behind many products turned out to be incredibly unsafe. Ev...
We’re on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior cu...
There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll test your ability to guess...
This week we look at Marketing Stunts.Many brands try to get into the Guinness Book Of World Records as a marketing strategy. With that in mind, we’ll...
