Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
338 episodes transcribedThis is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their catego...
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may t...
"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers...
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign...
Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My...
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant dis...
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant dis...
This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand ima...
It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking...
When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communicat...
This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to adver...
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his...
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great ma...
This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classified...
This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-bill...
This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at ai...
This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences betwee...
Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the wor...
