Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
351 episodes transcribedThere are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll test your ability to guess...
This week we look at Marketing Stunts.Many brands try to get into the Guinness Book Of World Records as a marketing strategy. With that in mind, we’ll...
This week on Under The Influence, we look at the companies that actually profit by asking you to BUY LESS.We’ll explore a burger c...
This week on Under The Influence, we look at the incredible creativity happening in radio advertising today.Many advertisers think radio is yesterday'...
This week, we look at the critical importance of timing in marketing.It’s one thing to put the right message in front of the right person, but it’s a...
Remember when you were growing up, and you’d find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern mar...
To kick off the 2013 season, we explore one of the most effective marketing strategies ever devised: The use of “Shame” as a marketing tool.First emer...
In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: W...
There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smok...
This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels...
The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry...
This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era...
Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens....
This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their catego...
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may t...
"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers...
The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign...
Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My...
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant dis...
This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant dis...
